5 Local SEO Tools
Small and local business owners with an online presence can greatly benefit through the use of local SEO tools. SEO stands for search engine optimisation and it is the process of raising your online profile within search engines such as Google, Yahoo and Bing through organic methods. Organic methods involve things like adding new content or editing existing text on your website, and this process is of greater benefit to your website than advertising campaigns such as pay per click. Organic methods result in an online profile that is constantly updated with relevant and fresh content. There is a large number of local SEO tools you can choose from, and the best way to decide which software is suitable for you and your business is by understanding what the different tools do. The following are the top 5 local SEO tools sold today.
Every company in the world that has some sort of online profile should utilise this SEO tool, as it will quickly and accurately detail your ranking positions within the aforementioned search engines. This information can be used to determine if your current online activities are generating enough traffic, and you can compare your weekly rankings. This tools also allows you track both your URL ranking and your local area ranking, and you can generate white-label reports for clientele.
A invaluable tool for small businesses, a local SEO check-up performs a local directory listing audit and determines what other sites list your business and if they provide contact details such as an address, phone number or email. You will also be able to view what it is the sites have said about your business, and you will have the opportunity to enhance your online profile by adding extra detail.
The citation tracker tool examines Google and identifies and creates a list of all the directories or websites that have a link straight back to your citation. This tool will also provide a visual report of citations and how many you new citations you gain each month. You can also track you competitors citations and find new websites that can link to your business. Citation tracker tools determine the value of the sites you are mentioned on and allow you to prioritise which sites you want your citations on.
4 – ReviewBiz
If your business is based in the services industry such as catering or accommodation then you should seriously consider using this tool. ReviewBiz allows customers to leave their own personalised review on your website and if you provide a good service then this is an excellent way to entice potential customers into using your business.
5 – Facebook Graph Search
This is an excellent way to take advantage of the unparalleled marketing platform that is Facebook, and you can use this tool to identify potential customers in your local area as well as your competitor’s customers. Facebook Graph Search is a free SEO tool, and I advise all businesses to utilise it. There are numerous local SEO tool providers that you can purchase software from, but I recommend buying from a reputable company such as Brightlocal.
James Murphy is a technology blogger with a keen interest in the power search engines hold in the modern world. James enjoys spending his free time working on his fiction and visiting galleries.