What’s In A Domain Name?
Are you a business that needs to choose a domain name? If so, don’t underestimate the process.
Far too often, companies rush this step and don’t put enough time, thought and effort into making the best choice for their domain name. For example, when someone has a baby, there are often months of planning involved that include the research of name meanings and back and forth negotiations between the parents. Why is this done? Because the parents recognize that the baby will hold this name for their entire life. The name will be a key component to the development of their unique identity.
It’s the same way with companies. When you choose a domain name, this will be the online identity of your organization for years to come. From here, you will establish yourself, your brand, your message, your goals, your offerings and much more. If this very sounds important, it should. If you’re ready to purchase domain name registration consider the following:
Geotarget Your Domain Name if Relevant
If your business is focused around a specific geographic location, then try to incorporate it into the domain name. For example, if your an electrician who is looking for clients within the San Jose area, try to include San Jose and electrician within the domain name. Domain names with specific geographic locations are more likely to rank for searches related to that area.
Register Yourself as the Owner
If you’re the business owner, make sure you are also the domain owner and the administrative contract. If an employee or partner of yours ever decides to register the site under their name, you could be in trouble if they decide to leave, especially∂ if the circumstances are negative. To avoid the possibility of losing control of your domain name, ensure you have all the pertinent information you need.
Renew Your Subscription
If you forget to renew your subscription it could be bought by someone else. This could severely undermine your branding efforts, not to mention it will likely mess with any SEO efforts you’ve done to improve your online presence. To eliminate this from happening, automatically sign up for a 5 or 10 year contract upfront, or select auto renew payment. If you choose to use auto renew, make sure the credit card information on file is up-to-date.
Avoid Hyphens, Dashes & Abbreviations
Since today’s consumers are overly distracted and impatient, you want to choose a domain that is easy to remember and catchy. If the url includes dashes and a consumer hears about your company offline, if they type it in without dashes, they run the risk of missing your site all together. Most often, consumers won’t waste time trying to figure out urls. By making the url easy to remember and spell, you remove any barriers from them connecting with you.
There’s a lot that goes into growing a business. Don’t undermine your efforts by neglecting the domain name. If you’re thinking about starting a website and need to capture the best domain, contact Cosmotown for information about domain registrar and check out our affordable prices!